Balu Herbert
Balu is Chief Commercial Officer and Co‑Founder at Proventeq, a leading product-led consultancy, empowering organizations to modernize legacy platforms and drive ROI through data consolidation, platform consolidation, intelligent and intelligent experiences.
With over 25 years of experience, Balu helps enterprise clients tackle data sprawl, streamline ECM systems, and adopt AI/ML and GenAI to unlock strategic value with a solution focussed transformation strategy aligned to customer goals using his vertical industry experience.
A seasoned expert in digital and cloud transformation, he has successfully led large-scale platform modernisations including workflow/case platform simplification, portal rationalisation from IBM FileNet to SharePoint/Salesforce and Microsoft 365 prioritizing both cost efficiency and end-user collaboration. Balu frequently represents Proventeq at events like Microsoft Content AI, BoxWorks London, Liferay Customer summit, and AIIM, delivering thought leadership on intelligent content management and AI-driven workflows.
He excels at forging strategic partnerships with modern content services, DXP and Data platform vendors, and aligning technology adoption with actionable business outcomes maximizing platform investments and enabling seamless digital experiences

